The interwebs are crawling with people telling you you have to get into social media to sell books. Some offer this advice for free, while many others will offer you a conference, webinar (whatever the hell that is), seminar, or even a book telling you how to leverage your web presence or something.
There's enough of these folks around that I think it's safe to say that social media--or, rather, the feeling that many of us over the age of 30 have that we really should be up on such things--sells books about how to sell using social media. But can it sell anything else?
My experience is kind of a mix. Here are the things I've used, and yes, I know they're not all web 2.0 or 2.1 or whatever the hell stupid name we have for these things.
email: Without question the most effective thing I've used. I regularly send emails to friends, family, and people who have reached out to me about my books. This reminds them I'm alive and definitely leads to book sales. Seems key.
blogging: I love this blog because it gives me a space to sound off on whatever crackpot opinions I have at the time. But because it's kind of wide-ranging (whatever the hell is on my mind) and not focused on any specific area, I haven't been able to build a huge readership of sycophants who will praise even my most mediocre work to the skies and the entire internet. (Yes, I'm looking at boingboing.) It's a nice way to keep in touch with fans and friends, but I don't think the blog has won me any new fans.
mog.com and other special interest sites: I joined mog.com at the urging of one of my friends who was a fellow music geek, and the music geekery was awesome. This is the only social networking site where I really felt part of a community and like I made new friends. In fact, I was so engaged over there that when I returned to full-time teaching, I couldn't keep it up--it seemed like it was a kind of all or nothing deal. I also gave away some paperbacks of Long Way Back, figuring music geeks would dig it, and, for the most part, they did. But, as we saw yesterday, that book didn't sell for shit. So I think we can look at this as a big success personally, a professional success in that I got to get some free music and write record reviews, which I really enjoyed, but not a way to sell books.
goodreads.com, shelfari.com, librarything.com. I couldn't keep up with all three. I like the look of Shelfari the best, but goodreads.com had way more reviews and ratings of my books, so I threw my lot in with them. I like the email updates I get, and it's a decent way to find out about books. I've been somewhat shy (yes, even faceless on the internet, I'm shy) about jumping into conversations here, so I suspect I may not be using it as well as I could. Also there's the problem that a lot of the stuff I read (horror, urban fantasy, etc.) is not like the stuff I write (bittersweet dramadies.). So I don't know if this one works or not. I've been trying to friend more people who liked my books in hopes of engaging them to read more, etc. We'll see.
myspace.com. Say what you will about myspace--I actually kind of like the crass, tacky, freewheeling aspect of it. It's kind of like facebook's tacky cousin who shows up drunk and underdressed at a family party. So there's an energy there that I like. I also like the relative anonymity. Unlike facebook, myspace allows a certain amount of distance between your online self and your real self, so readers, especially teen readers, seem more comfortable reaching out to me on myspace than facebook. As I said yesterday, though, friending people who like similar stuff was a huge fail.
facebook.com. Awesome in that it has allowed me to reconnect with many many people I had lost touch with--people I was in plays with in high school, former students, former co-workers, stuff like that. I feel like for any writer, these people should really be your base, and many of them weren't even aware I was a writer till we found each other on facebook. I created fan pages for my novels and have yet to see a lot of interest there. I think the whole pages thing is still not on most people's radar. And then when you do sign up to be a fan of something, that's kind of the end of it. I don't get updates, for example, from the Sriracha page, where I am a fan of the king of all hot sauces. So until I and facebook figure out how to make better commercial use of it, it's mostly useful for energizing your base, as the politicians say.
twitter.com. I'm still relatively new to this, but I do like it. Again, I enjoy the ability to sound off on random opinions, especially ones that don't merit an entire blog entry. (like "Rod Stewart ruined the Small Faces."). I seem to be connecting with a lot of people in books and publishing, which could only be good. I also like the fact that I can sync my updates to my facebook status, thus starting conversations in two places. (Well, the conversation part mostly takes place on facebook. I'm a little light on the @replies part, and I often don't see them--I think I probably need one of those applications that helps you manage twitter a little better.)
conclusions: So far, this stuff has been important to me in terms of staying connected with people who already like my work, and allowing people to reach out to me easily. Is it winning me any new fans, though? Thus far, I don't think so, but I guess the jury is still out. I do really enjoy it all on a personal level, though. I guess I wish I knew what to do to make any of these sites an effective way to find the fans I don't have yet. People I'm convinced would like my work if only they knew it was there. Hmmm..maybe somebody's offering a webinar I could take....






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