The 411 on 826
It so happens that I live near the headquarters of 826 Boston, the Boston branch of Dave Eggers' whole "help urban kids with their writing" charitable enterprise.
They do great work, I dig their mission, and I'm glad they've expanded into Boston, and to complain about this charitable organization would be nothing short of churlish.
But why, after all, do we read blogs if not to read other people being churlish? Well, a sizeable chunk of people who read this blog appear to be searching for information on the young adult novel Girl in a Cage or else some pornographic material about girls in cages. And I get probably ten hits a day on a combination of "Best songs of the 80's" and "What does Throw Some D's on it Mean"? But still, there are those of you who come here for the churlishness, and I hate do disappoint you. So here I go.
Okay, so they've got a little sign in the window that says "Future Home of the Greater Boston Bigfoot Research Institute". And their windows are now full of exploring gear and stuff. Those of you who clicked over to their website from the link I inserted above may note that most of the material on their homepage is Sasquatch-related, with really only the sidebars containing real information about the organization. You may also note they're hosting some sort of Sasquatch-related fundraiser.
Okay, so I'm a grumpy old man and jealous of Dave Eggers to boot, but this bugs the hell out of me. It's just one more example of the whole smug, pleased-with-how-hip-and-clever-we-are sensibility that affects most of the McSweeney's Empire. (Friend Jim Hanas has published stuff with them, as has friendly acquaintance Kelly Link, and I would in a heartbeat if I had anything appropriate to send them and they accepted it and if I didn't keep dissing them here, so my complaint should be seen as an indictment of the empire as an entity rather than with every person associated with it.)
"We're so cool we don't have to take anything seriously! Even the stuff we're serious about!" this whole bigfoot thing seems to proclaim, and I have two problems with this.
1.)Self-conscious irony is so 1990's. I have nothing against the 90's--my kids were born in the 90's, I went from callow youth to grownass man in the 90's, it was the decade that brought good beer and coffee to America, and it was the decade in which the mainstream conquered punk, thus finally breaking classic rock's stranglehold on rock radio. But this kind of slacker irony thing is to the 90's what leg warmers are to the 80's or those huge collars were to the 70's: a signature trend that a lot of people thought was cool at the time but in retrospect was actually kind of ugly. The pose that made you super cool ten years ago might actually not be cool anymore. I'm just saying.
2.)I guess I just think that this kind of ironic distance is not just out of date, but also sort of bespeaks a certain amount of fear that's inappropriate to a successful organization. It's as though they don't want us to think they take their work with urban kids too seriously because that would be sincere, and sincerity is so uncool. And yes, humorless earnest sincerity is uncool, but so, I would argue, is ironic distance. Surely there's a middle ground between those humorless folk who used to hector you about this or that cause in college and the "too cool to really be into this, whatever this may be" McSweeney's pose. Disavowing something you're passionate about isn't just annoying; it's uncool.
Finally, and in all seriousness, their Bigfoot t-shirts are incredibly cool, and I totally want one.
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